Join by Norwegian Presence

Join by Norwegian Presence
Join by Norwegian Presence

Starting from a shared desire to shift towards sustainability, JOIN by Norwegian Presence invites people from varied industries to work together to find the solutions that our increasingly resource-scarce world requires. Collaboration is a prerequisite in creating a sustainable future.

They have to acknowledge the apparent contradiction that being a part of Milan Design Week entails – after all, the act of participation in itself contributes to increased production. However, they believe the power of this platform to build awareness and influence the industry is unrivalled on the global stage, and that there is nowhere better in the world to make our case.

This year, they asked Norwegian designers and artists to address the issue of sustainability from a wider perspective. As well as climate considerations and our use of resources, sustainability entails economic and social aspects, a commitment to democratic and inclusive processes, and a consideration of the needs of future generations.

JOIN by Norwegian Presence exhibits prototypes and crafted objects from 21 designers and artists, curated by the celebrated creative studio Kråkvik&D’Orazio.

In addition, they are proud to present seven Norwegian furniture manufacturers, all with environmental impact and sustainability high on their agenda. The products on display have been selected in collaboration with designers Kristine Bjaadal and Hallgeir Homstvedt, who are also responsible for the overall exhibition design. The exhibition itself is built with environ- mentally friendly materials, using modules that will
be disassembled and reused.

Not only uniting many of Norway’s leading designers, artists and manufacturers, JOIN by Norwegian Presence is also a collaboration across organisations: Design and Architecture Norway (DOGA), Klubben and Norwegian Crafts. DOGA works to promote innovation and change within businesses and the public sector through design and architecture. Klubben is the association operated for and by Norwegian designers, aiming to promote Norwegian design and encourage collaborations with other industries. Norwegian Crafts works to strengthen the position of Norway’s craft artists internationally.

JOIN by Norwegian Presence is an invitation to enter into a dialogue about sustainability and what we can all do to achieve it. Through conversation and collaboration, our aim is to contribute to the knowledge, determination and innovation necessary for a shared sustainable future.

www.norwegianpresence.no

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